Listen: Holidays are over, and we've landed in 2007. Now, it's incident to see if you're genuinely equipped for this year's even rougher and tougher Google AdWords battlefield.
If you can response 8/10 of the subsequent to questions correctly, you're likely embattled. If you can't, you're in all probability going to be consumed for tiffin by the much up to date AdWords PPC sharks this yr.
Answers are at the foundation of the leaf. No peeking, OK?
Number of pieces
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1. Google AdWords allows the ensuing phrases in ad text;
a. 'Click Here'
b. 'Start Here'
A little paragraph:
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c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform page.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price of your article of trade or provision in your ad text is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in confident categories
5. Using your site's Home leaf as a landing folio for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, extremely bad idea
6. What's a verified trenchant way of ensuring your ad is displayed, when human searches for your competitor's products?
a. Bid on keywords that are your competitor's trade name given name or products
b. Use Dynamic Keyword Insertion
c. There is no endorsed way to do this
7. Which of these should you weigh up the primary weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 responsibility in Google PPC results can ofttimes be a on the breadline set to aim for because;
a. It generates giant traffic, but lousy results when the possibility hits your platform page
b. It's habitually an unfeasible lines to achieve, as big advertisers have demonstrated a strangle-hold on that position
c. It removes the useful 'pre-qualification' manoeuvre performed by better position competitors' ads
d. All of the above
9. Which of the behind oral communication has investigation proven to be the utmost powerful at going up a archetypal Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a prod keyword in your ad's demonstration URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no upshot on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the another two aren't).
2. B. False. According to Google, 'We do not permit links to platform pages that create pop-ups when users move into or confer on your platform page. We reflect a pop-up to be any window, careless of content, that opens in enhancement to the imaginative porthole.' (Yes, I do recognize there are ways around this - but we're not going to conversation in the order of 'black-hat' shove here).
3. C. Optimize for both CTR and ROI. Why? Achieving a higher CTR next to loads of low-quality traffic that doesn't convert, is absurd. But besides isn't having a broad ROI and lone one chink a day a fritter away of occurrence too? Solution; perfect for the correct mix of both.
4. A. Recommended by Google
5. C. Don't even think in the order of it. Chances are your Home folio does not have the trim blissful requisite to somebody well as a landing leaf for your Google ads. Create a tailored page for all ad fleet or else. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's ridicule nickname or products
7. B. If your ad photocopy matches the keywords exactly, make for a evidentiary spur in your Click-Through-Rate (CTR)! Keywords should ever be incorporated in your ad. If the strict keywords variety up in your ads, they get highlighted in bold. In particular, try as well as the thorough keyword(s) in the ad's newspaper headline.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is well-tried to be a legitimate attention-getter in Google ads. Why? Who knows - but it plant.
10. A. Having the poke about keyword in your ad's presentation URL is proven to grant your ad a full-blooded arrangement pick-me-up - for free!
Did you pass? If you did, asymptomatic done! For the balance of us, here's the nether line:
If you poorness to hedge decorous Google's 2007 Least Likely to Succeed, mayhap it's event to clean up on your Google AdWords skills. What are you waiting for?
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